17.01.2017

SPELLY IN LA

Isabella Pennefather (Spelly) discovering LA | Spell & The Gypsy Collective1

  Spelly in LA Images captured by Julia Keddell on 35mm film When you work in a smaller company you do your inspiration and design trips all on your own, so it was awesome this time for Spelly to have a partner in crime in our print designer, Julia Keddell. The two checked out more […]

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16.01.2017

SUNDOWN

Saint Helena SUNDOWN campaign | Spell and the Gypsy Collective-2

  SAINT HELENA – SUNDOWN Photographer Jason Ierace Muse Hannah Lyne Hair and MUA Georgia Gaillard Creative Direction Shannon Clynes Our dear Shannon who was our International Wholesale Manager created Saint Helena, a beautiful swim and lifestyle brand which we are just loving… fresh swim styles and beautifully simplistic threads. Sundown tells a story of […]

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15.01.2017

SUMMER OF FALLS

Falls Festival 2016 wrap up | Spell & The Gypsy Collective70

Festival style wrap up from Falls ’16 xx

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06.01.2017

SPELL XMAS PARTY ’16

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Spell Xmas Party 2016 Event created by our beautiful Lucy Ewing Brining together this event would not have been possible without these amazing brands: Venue/accomodation: Flash Camp Byron Bay Styling props: The Grove Styling Furniture and styling props: The Event Shed Byron Bay Greenery/botanical dyed napkins: Poppy & Fern Flowers Catering/bar: Harvest Vegan breakfast day […]

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26.12.2016

BTS – Lovebird in Santorini

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BTS on set of our Lovebird & Isla Bay campaigns in Santorini

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23.12.2016

OCHRE

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OCHRE – Rowie’s high summer dreamy collection inspired by Italy xx

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20.12.2016

DIY Christmas Wrap 🎁

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  DIY Christmas Wrap with Future Dreamers We feel so lucky to be able to partner with local organisation, Future Dreamers! On Saturday, 24th December girls from the organisation will be at our boutique wrapping gifts to raise money for their initiatives which aim to empower local girls in our community to become amazing citizens! […]

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09.12.2016

THE BYRON SET: Future Dreamers

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FUTURE DREAMERS CLUB HOUSE We spent a year researching and speaking to different organisations to partner with when it came to our chosen charities – it was not a decision taken lightly! As you may already know, we have partnered with a national charity, Bravehearts and we always wanted to work with an organisation local […]

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08.12.2016

DIY: BOTANICAL CHRISTMAS WREATH

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Botanical Christmas Wreath The holidays are such an enchanted time of year, we love seeing the kids eyes light up as they create their wishlists and put the decorations on the tree. It’s the height of summer here in ‘Oz so we do have a little twist on the traditional holiday cheer (Christmas Palm trees and […]

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06.12.2016

DIY: OUTDOOR BATH

DIY Outdoor Bath Spell & The Gypsy Collective

DIY – We created this dreamy outdoor bath set up in Isabella’s back garden.

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