SPELL and the gypsy collective

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01_Spell Spring14_White Anglais Set--2

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Spell November 14′ Collection ‘Cactus Rose’ AVAILABLE ONLINE NOW.
Photography Ali Mitton @alimitton
Model Ashton Flutey @ Work Agency
Styling & Art Direction Spell Pennefather
H&M Luciana Rose @lucianarose
Assistants Amy Suriajaya & Declan Brown.
Location; Thank you to the very gorgeous Annelies who welcomed us into her gorgeous home.

* * *

You laze inside your Gypsy Villa, where texture and colour fell in love, and trinkets tell their stories. The sound of distant motorbikes echo dusty streets, brightly painted walls peeling different shades of turquoise, the hint of incense on the air, the salt from a cold margarita lingers on your lips, the city holds it’s breath for another sunset… Our wanderlusting Spell muse, finds a momentary home in a far off land – it could be anywhere…

* * *

It can take months to dream up a shoot. First, we sit with the collection on paper, and then as it develops we feel the fabrics and experience the prints and wait for a story to come. With this collection though, it didn’t take long to know where it’s story would take us. My vision for ‘Cactus Rose‘ was clear from the start “A girl. In an exotic town. Somewhere…” I wanted the backdrop to look like it could be anywhere, Morocco, Bali, Mexico, Turkey… There needed to be colour, texture and a margarita in hand.  Just take me away to another world where the paint on the wall is perfectly peeling, and motorbikes and margaritas are aplenty.

Our latest muse, Ashton Flutey, moves gazelle-like through our exotic little world, her delicate, 6ft frame gently bringing our latest prints and shapes to life just as we’d dreamed. The globetrotting Australian model’s wild-side balancing the soft sandy florals & dreamy turquoise and nutmeg feather prints.

We’ve loved getting back to our flowing roots for this collection… think back 5 years to your first Spell piece, we wanted to capture that feeling. Of course we’ve added in a few new textures like embroidered chambray, soft gold threaded lurex cotton and a silk-rayon blend that flutters like dust in the wind. So, style it bold with double-up embroidered chambray, full length leopard print, and flowing silk, toughen up your crochet with our new Cactus Rose Ankle Boots (available for pre-sale soon!) and do it all with a margarita in hand…  To the girl who dreams of a far-away wonderland, the girl who rules rock-chic but leads with softness… this collection is for you.

Shop the new collection HERE. More pieces dropping over coming week!

Follow the Vista.




Orchard St vista eat

Rest n restore by atdusk

A Wanderlust Guide to Byron Bay.
via The Vista.
Beach hut shots by Sybil Steele | Styled by Dos Ombré
Love heart cake by Jeremy Shaw | The blue water by Chris Prestidge @atdusk

It’s something I’ve been wanting to create forever – a guide to our beloved Byron Bay through our eyes. But running Spell, and being a mumma (I’m breast feeding as I type this post with one hand!) has meant its never happened. So, I was so excited when I saw that the very gorgeous Julia Ashwood had created one!

It’s such a beautifully inspired and carefully curated guide to Byron Bay – one that asks constantly are you a tourist or a traveler (one that the guide helps you to answer a resounding “traveler!”) And it’s available for free download HERE.

The guide is housed on a larger platform called “The Vista” which Julia has created, alongside photographer and director (and gorgeous friend) Sybil Steele and producer Loren Bradley, to inspire your wildest dreams, and act as a virtual porthole to escape to another world. Follow the Vista will also house some gorgeous mini-films created by local surf film maker Nathan Oldfield. You can watch the first installment about a family who live near by in an old converted Church.

I have bookmarked it so I can click through to it when I need a pick-me-up, or some inspiration… I love that people are creating little portholes like this…

Crystal Lagoon.
















CRYSTAL LAGOONS – The Freedom State x Arrow Divine
Phototgrapher Cait Miers
Muses Catie Allen + Tahnee Pinches
Styling Sarah Hood Arrow Divine
Hair & Make: Mercer Makeup and Styling Up
Clothing and Accessories all available at The Freedom State

The latest look book installment by gorgeous boho one-stop-shop The Freedom State in collaboration with Arrow Divine. Featuring a bunch of our fave pieces from our Bohemian Royale and Fleetwood Collection. Shop it all here.


Run in the Shadows















Amilita Summer 14/15 (Follow on instagram @amilitathelabel)
Photographer  David Hauserman  @davidhauserman
Model Annabelle @annabelle_hh
Styling Marisa Sidoti  @marisasidoti
Make up Satya Schmitz @satyaschmitzmakeup

So digging this babe’n 70′s-esque look book by one of our fave Byron Bay labels Amilita. It has the vintage 70s stylings of Sara Afonso and photographer Dave Hauserman written all over it.

And word on the street is that Amilita is opening a boutique just opposite us on Fletcher Street. We couldn’t be more excited to this addition to our little corner of Byron, which has become over the last year or so quite the little must-visit shopping strip! We’ll keep you in the loop on when they open up officially, but in the meantime shop the new collection here.








Meeshka.8 Meeshka.9





Meeshka Lookbook “Almika” @meeshkajewellery
Photographer: David Hauserman @davidhauserman
Muse Annalise McLachlan
HMUA Ashlea Penfold @ashleapenfold
Stylist Marisa Sidoti @MarisaSidoti
All jewellery by Meeshka SHOP LATEST COLLECTION HERE.
Clothes by She Made Me, Lovebird Collective and Rowie designs

The last image was found on Google, photographer unknown

Owning my own label, I tend not to own any jewellery that’s not either by my own label or super rare vintage, but in the past 5 years the only other piece of jewellery I’ve acquired that wasn’t Spell or vintage was by Meeshka. It’s intricate, and hand made, and tribal and rare. Mish’s latest collection is infused with influences of ancient tribal adornment, and each piece carries a celestial namesake in various languages from around the globe. Made from brass and sterling silver and threaded with afghan stones, turquoise and heishi shells, they’re the kind of pieces that you wear un-layered in their own perfect simplicity and intricacy. Divine. And worn here perfectly by ‘she of the Sun’ muse Annalise McLachlan, no stranger to a piece of divine jewellery ; )


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