SPELL and the gypsy collective

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Pacific Getaway

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For Love and Lemons Spring 15 Pacific Getaway
Photography Zoey Grossman
Muse Luma Grothe
Styling Ashley Glorioso

Beauty Ashlee Rose Clay

Well, they did it again. For Love and Lemons OWN the whole sheer lace placement thing. No one else can touch it! Popping colours in corals and reds, bottle greens and iridescent lilac set against the tropical backdrop of (im thinking… Hawaii?)… Divine. Deeeee-viiiiiine! Get me on a damn plane and over to Hawaii now!!!!

Shop it all HERE.

Endless Summer

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Endless Summer: A collective shoot by Rowie and Goddess of Babylon celebrating the beauty and spirit of summer in this magical place we live, Byron Bay, Australia. Happy Australia Day to you all… wherever you are. (And if you’ve got your eye on these smoke’n swimmers, get over to Rowie right now and grab some – they’re a little bit 70s and a little bit 80s, and  super flattering!)

Photographer Jodie McBride @jodiemcbride
Models Annalise McLachlan @annalisemclachlan & Olive Cooke @olivecooke
H&MU Angie Barto @angiebarto
Stylist Marisa Sidoti @marisasidoti
Clothing by Rowie @rowie_designs + Goddess of Babylon @goddessofbabylon

A Blue Lagoon ⚓

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A BLUE LAGOON by Luciana Rose
Photography Johnny Abegg
Muse Kita Alexander @kitaalexander
Hair & Makeup Luciana Rose
Kita’s wears – Spell unreleased pieces from our Island Boho collection dropping Feb 15′ |Lakota Jewellery | Beautiflora | Stitch & Hide | The People Vs

Right now, as I sit here in my office, drinking my coffee, storm clouds building outside and a cool breeze finally breathing across Byron Bay, I’m feeling a few things. I’m feeling relieved that the hot weather has broken, and today Byron skies mirror the dark moodiness of this shoot, excited to see some unreleased Spell pieces shining in this shoot, but mainly, I’m feeling proud. Proud of my younger sister Luciana. She is incredible and never ceases to amaze and inspire me. I’m proud of her for producing this shoot (not because she has to, not to promote a product, and not because she was paid to do it, or even asked to do it as a favour, she pulled it together for one simple reason – inspiration.

Luciana creates these incredible shoots (and if you follow her instagram, she lives and breathes beautiful content every day) simply because she loves what she does, and because she loves to create beautiful, inspiring images and send then out into the universe. Oh, and because ever since she met gorgeous musician Kita Alexander, with her long, full ‘Brooke Shields-ish’ hair she couldn’t not shoot her in a blue lagoon. So, despite many a storm cloud on the horizon, she called her team together, including veteran Spell photographer and my super sexy fiance Johnny Abegg, styled it, scheduled it, directed it.

We were excited to be able to lend her a few pieces from our upcoming Island Boho collection (dropping February 2015) – so in amongst all the vintage pieces you’ll spot a few Spell sneak-peeks, the most exciting being our Island Boho striped turquoise gown.

I can’t wait for Luciana’s next shoot – she is an endless source of visual inspiration for us… and Im feeling too proud right now, not as the owner of a fashion label, but as a sister.

 

Boathouse.

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Jens Prate Booty x Wolfcub
Photography, direction, styling Brydie Mack
Model Lousie Mikkelsen
Beauty Constance Bowles
via Bohemian Diesel

From classic JPB draping cheesecloth to off the shoulder bodycon – best look book I’ve seen for ages. Did someone travel back to an old Elle fashion spread in the late 70s to shoot this?? Big love for this gorgeous Cali brand as well as this uber talented Aussie photog.

Colour Bomb Falls.

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Falls Festival ~ New Years 2014
Photographs by Mel Carrero for Common Ground Byron Bay
Story by Jaimi Lee Fitzgerald

Sun-drenched days, balmy nights dancing under the stars, glitter showers & so much colour pop, be-jewelled faces & stand out dirty jewels – Aussie Summer festivals have blossomed into something gloriously like a Bollywood film.

Festival dressing in the heat can be a hard task, how can you do festival chic in the most minimal way possible!? You chicks seriously nailed it! In the mid-afternoon sun Falls saw chicks dancing in the dusty fields in vibrant printed mini dresses, crochet crops layered with jewel after jewel & paired with their dirtiest rocker boots. Floating through the festival in your bright flowing maxi skirts (tied up for dancing) & matching printed sets. A few recently iconic Spell pieces were styled back perfectly for the occasion – the Havana Crochet Mini (or maxi) & the Wild Ones Gown, and if it wasn’t bright colour it was all white in their Fleetwood lace (I love a chick who’s not afraid to get her whites dusty as hell at a festival!)

Falls Festival is my favourite festival of the year & for two years in a row now it has been the perfect way to welcome the new year. Dancing hill-side with all your fave people and getting showered in glitter as midnight rolls toward you, all just a wee drive out of our home town of Byron. The music highlights for me? Vintage Hip-Hop legends Salt & Pepper got us moving, LA rockers Cold War Kids were the perfect way to spend the first afternoon of 2015 & Electro-Pop Legend SBTRKT was incredible at getting the crowd up for the last night of magical festival dancing.

Chicks, you never fail to inspire me with the way you throw outfits together for these iconic Byron festivals. Bohemian, pshchadelic & a whole lotta’ rock chick cool – I draw so much of my personal style from festivals and this was no exception – is it OK to cover my face in jewels & wear dirty boots for work tomorrow? Welcoming 2015, you were the best yet. Until next year Falls… (or if you’re like me and cant wait, Splendour’s only 6 months away!)

Jaimi-Lee xx

 

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