SPELL and the gypsy collective

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Comfortably Stranded

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Photography Kane Skennar
Model Sophie Applegarth
Stylist Kate Boyd 
HMU Angie Barton
Film Tyson Lloyd

Some of our fave local labels all here in one place – and oh how I loved seeing our Island Boho flowing like a wave in slow motion on that film by Tyson Lloyd. Shop all the looks (including that INCREDIBLE ‘The Wallflower’ blouse!!!) at the Freedom State Online.

Just us two.

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Children of the Tribe ‘Going Places’ Shop it all here.
Photographed by
Carly Brown | @_carlybrownphotography_
Styled by Emma McClean of Children of the Tribe
Props by Dawn | @seagypsytreasures
Vintage Sunliner by travel writer Liss | @lifeintheslowlane
Little people Rhiannon & Chilli

Remember when you’d just camp out in your own back yard – the sprinkler was the ocean, and marshmallows were all the nutrition you’d need. Dad would spend a whole day putting up our 6 man family tent and we’d live in there most of the holidays – to our little eyes the suburban sky above our little home in Cheltenham seemed wide and endless, and we stayed up late looking for shooting stars. Here’s to holidays, togetherness, little friends and taking a trip in your own back yard.

 

Bon Hiver xo

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ROWIE A/W 2015 Bon Hiver xo
Muse Vania @ Jaz Daly Managament

Clean Fall neutrals, textured knits and high-buns. Loving Rowie’s latest campaign with Bulgarian beauty Vania, shot on a secret stretch of sandy beach just north of us here in Byron. These stark looks in all their soft knit glory almost make me want to look Autumn in the eye and whisper ‘bring it.’

Shop the new collection here.

WIN BLUESFEST TIX!

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Win a VIP 5 day pass to BYRON’S BLUESFEST for you and a friend!

The Byron Bay Blues and Roots Festival is the ultimate cruisey, relaxed, happy ‘family‘ vibe, ‘bring a rug and a fold out chair’ kinda festival. One of our all-time fave festivals, we couldn’t be more excited to giveaway a weekend (5-day/V.I.P. ENTRY) pass to 1 lucky winner and their friend!

To Enter:
1. Be following @bluesfestbyronbay & @spell_byronbay on instagram.
2. Repost our giveaway pic (HERE!) on your insta feed and hash tag #bluesfest + #spellgiveaway
3. Winner chosen Wednesday March 25th.

The winner will be drawn randomly and announced on instagram on Wednesday March 25 at 12 noon. The festival takes place 2nd- 6th April 2015 (Easter Weekend). Flights/transfers are not included, or all you have to do is make your way to Byron Bay and you’re set! Please be sure to read the terms and conditions below.

Good luck to everyone!!

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TERMS AND CONDITIONS:
PRIZE: 2 day – weekend pass to Byron Bay Blues & Rootes music festival for winner and friend. Prize is for a maximum of 1 person, although 2 passes are included in giveaway. This offer is for a VIP entry festival pass Thursday 2nd April – Monday 6th April. This offer is non exchangeable, non transferable and not redeemable for cash. Ticket must be presented on arrival. Prize does NOT include transportation/flights to or from Byron Bay. RETAIL VALUE OF TICKET $358.00AU  ELIGIBILITY: 
You must be 18 years of age or older at the time of entry to win and as prize does not include transport to Byron Bay must be willing to make your own way to the festival, even if residing overseas.  Ticket does NOT include accommodation so winner would need to arrange own accommodation in/near Byron Bay. Ticket does not include transport to or from festival sight, festival shuttle buses run from Byron Bay all weekend. Employees of Spell Pty Ltd or Bluesfest Byron Bay or affiliated companies, advertising, promotion, and fulfillment agencies, and the immediate families of each and those living in the household of same are ineligible to participate in this giveaway. Entrant must be following @spell_byronbay and @bluesfestbyronbay on instagram at the time of the drawing to be eligible. All applicable federal, state and local laws and regulations apply. HOW TO ENTER: To enter you must have an Instagram account. Find the giveaway on @spell_byronbay feed or by searching the hash tag #bluesfest or #spellgiveaway. Screen grab and re-post to your instagram feed. Tag and follow @spell_byronbay and @bluesfestbyronbay and hash tag #bluesfest + #spellgiveaway and in your comment.  If your account is set to private we will not be able to view your entry.  All Instagram reposts must be made by 11:59 p.m. AEDT on the 24th March 2015. WINNER SELECTION: There will be a total of 1 winner, (to use 2x weekend passes in total) chosen at random by Spell. In the event the potential winner does not qualify or are not willing to accept the prize, there will be an alternate winner chosen from among eligible entries. All decisions of Spell are final and binding and no discussion will be entered into. NOTIFICATION OF WINNER: The prize winner will be notified via instagram.  If the potential prize winner cannot be reached within 2 business days, another eligible entry will be drawn and another potential prize winner will be notified. PRIZE DELIVERY: Prize certificate will be emailed to the winner within 1 week of prize draw. GENERAL: Entrants release and waive any claims they may have against Releases for any and all injuries, claims, damages, losses, costs, or expenses of any kind (including without limitation attorney’s fees) resulting from acceptance, use, or misuse of any prize or element thereof, or participation in this giveaway.

❁ Spell FESTIVAL 15′ ❁

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Spell FESTIVAL 15′.
Photographer Ali Mitton
Muse Joanna Halpin @ Two Management
Styling & direction Chloe Chippendale
H&M Debbie Gallagher
Joanna wears Spell Festival 15′ SHOP NOW + jewels from Heyoka & Alkemie Jewelry

Festival season is like Christmas for us – it feels like it’s our time to shine and time to enjoy all our customers shining too!  Back in the day, I used to use a festival as my own personal creative incubator. It was a place I could layer all the crazy, 60s inspired vintage I’d collected over the years, quirky pieces with pom-poms and tassels and over the top tribal embellishments that didn’t quite work in the normal world. Back in the 90s we’d die our hair all manner of colours, paint eachother’s faces at our camp sight and then dance on our own in the bush behind the VIP area where you could hear the music but be free of the crowds.

There’s so much creativity in the way people style themselves festival-side. There’s always one eye on trends of course, but the mind’s eye is still on unleashing your own alter-ego, and letting her wander wild and free!

So we’re super excited to be releasing SPELL FESTIVAL 15′Especially with Coachella and Byron Bay’s Blues Fest just around the corner, the whole Northern Hemisphere Summer festival circuit and then Splendour in the Grass in Byron only a few short months later… And the word on the dusty ground is ‘keep it soft and feminine’ this season!

We’ll often take softer elements like a prairie girl in flowing whites, or a would-be mermaid in turquoise stripes and ‘toughen them up’ with rocker tees and chunky boots, but this festival season we wanted to take the often grungy, dirty, roughness of rock’n'roll and add our own softer, feminine edge. In blushing tones of peaches and corals, sky-lit blues on creamy creams we bring you SPELL FESTIVAL 15′.

We can’t wait to see you chicks kicking around in the dust/mud/sunshine in this collection! Tones of blush and blue go together perfectly with tan or black cowgirl boots, a big hat, rocker tees and sunnies – it’s time to style it up ladies – more is more! Wear the Island Boho gown or wrap skirt and you become a festival princess, a flurry of blush coral stripes trailing behind you when running between bands.

We can’t wait to see how you style this collection up chicks, make sure you #spellfestivalstyle when you snap yourselves at festivals around the world! We’ll always re-post and tag the pics we adore!!

SHOP SPELL FESTIVAL 15′ NOW!

 

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