SPELL and the gypsy collective

The Lagoon.

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Wildfox Spring 2014.
Photographer Mark Hunter
Models Emma Stern Nielson, Svea Kloosterhoff, Mathide Brandi
Via iloveWildfox

I am beyond speechless. This shoot has totally blown my mind. I mean Wildfox always, kinda, sorta do that, but this is beyond anything they’ve created before. If by the end of 2014 I’m saying that this was my photoshoot viewing highlight then I wont be at all surprised. I just want to say thank you to the photoshoot gods (and Wildfox!!) for putting these images out into the world to inspire us all!!!!!!

Winter Solstice.

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Heyoka Leather’s Winter Solstice
Photography Briana Purser
Model Paige Rivas
Styling Shari Gerstenberger
Make-up Ashley Rae hancock
Hair Jasmine Stelly and Sam Hawkins

When a shoot makes me wish I was far from here, sipping hot-cocoa by a fire place, I know it’s a good one. Heyoka Leather you done it again girls.
Shop the latest Heyoka gold online HERE. Or visit the Heyoka Hideout in Topanga Canyon (Which we’re super excited is soon to be stocking Spell!)

Ain’t No Stranger

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Rue Stiic Summer 13/14
Model | Naomi Kent For The Dreamers
Photographer | Courtney Holloway
Styling | Jillian Beed of Rue Stiic + Kiri Harmsen

Clothing + Armband by Rue Stiic

 

…Cant you hear me knockin on your window
Cant you hear me knockin on your door
Cant you hear me knockin down your dirty street, yeah
Help me baby, ain’t no stranger…
-The Rolling Stones

Breezy Summer basics is what I live in throughout the warmer months up here in Sub-tropical Byron Bay. And it appears the chicks over in WA concur.

Recently Rue Stiic headed east to set up shop in a tee-pee for the Byron Bay Surf Festival. Teepees lined the beach esplanade, each with a different label camped inside for the weekend. For a label based on the other side of the country it was uncanny how well Rue Stiic fitted in with our little coastal town, perfect basics to take you from beach, to bbq, to afternnon cocktails under pandanas palms;)

We were pretty chuffed to be able to have some of our fave Spell pieces styled in this gorgeous beach-side shoot. We often have our pieces paired with über boho attire but it’s so nice to see these pieces paired with urban basics – (albiet soft, flowing and feminine) they’re a welcome change to our usual styling collaborations.

Rue Stiic sits on the horizon as the new go-to label for all things Aussie Summer. SHOP IT ALL HERE.

Styled in collaboration with:
SPELL  | Prismbomb necklace + rings, Easy Rider leather jacket (black), Cowgirl Dreaming Suede Jacket (taupe), Cowgirl Dreaming Belt
Janessa Leone | Felt hats

California Dreaming

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Spell Holiday 13/14 Look book California Dreaming
Photographer Zoey Grossman
Styling Ashley Glorioso
Model Charlotte Free @ IMG
H&M Ashlee Rose
Daisy-chain head crown by CJS Flower Crowns

In California Dreaming, our Holiday 13/14 lookbook, our Spell alter-ego ventures far from her home in the Californian Desert and finds herself in a sea of dusty blues and turquoise hues, soft nudes, daisy chains and peaches and cream. She finds herself where the desert meets the ocean and where Dreams and Reality dance playfully around one another.

Shot on location in a dreamy little beach-side home in LA, we were lucky enough to have one of our favorite photographers Zoey Grossman bring this dreamy story to life with us.

Charlotte Free, with her faded candy-locks, floating around in creamy broderie anglaise cotton, soft rayon playsuits, draping kimonos – and believe it or not it was a total coincidence we designed that Forever Free tee – is the ultimate LA babe.

We hope you enjoy California Dreaming… and as we peek over the horizon at a looming 2014, we wish you an inspired holiday season, where your dreams and realities dance playfully around one another – barefoot in the sun, perhaps wearing daisy chains…

SHOP THE NEW LOOKBOOK HERE!! (And new styles dropping in coming days!!)