SPELL and the gypsy collective

Road To High Desert

 

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Van De Vort Festival Look Book ‘Road To High Desert’
Van De Vort on Facebook.

Those who know me well, know that the ultimate on my bucket list is a road trip through the US desert. I’m constantly inspired by the landscape, the feeling of freedom, the ‘somehow glamorous’ mix of pretty dresses, denim, vintage tee’s and dusty as hell cowboy boots, has me aching for a getaway to the high desert, beer & good vibes included. With Coachella fast approaching in the US, the desert road trip goes to festival with a whole lotta’ epic outfit inspiration from our LA stockist, Van De Vort.

If you’re not one of the lucky ones heading along to Coachella this year, just grab your girls, some new threads & get exploring!

xx Jaimi

Featuring our Indian Summer Vintage tee, Desert Wanderer Maxi Skirt, Desert Wanderer Maxi Kimono, Gypsy Love Bloomers & Boudoir Jumpsuit among some epic jewellery. Shop the looks online or in-store at Van De Vort.

Easy Rider.

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“The Ride” Free People March lookbook
Captured by Guy Aroch
Featuring The Erin Wasson & Mark Wystrach
via Bohemian Diesel.

Oh yeahhhh!! Seriously! Free People catalogues just keep getting better and better. Top of our wishlist Erin Wasson in a shotgun wedding mid-roadtrip… doesn’t get much better than that. Then add a gorgeous short film, some killer maxi dresses and some hot, Arizona-born dude and you’ve got me.

Midsummer Storm

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Spell Mid-Season Lookbook Feb 2014 ‘Midsummer Storm’.
Photography Graham Dunn
Model Kelley Ash @ Q.
H&M Emily Nickrent
Hats by Gladys Tamez Millinery
Special mention to Fluffy the Cat who Kelley believes stole the show.

I read a line once in Neil Gaiman’s The Sandman that went something like ‘it’s always dark between the worlds’ – and I always think about that whenever I’m between seasons and the weather gets confused and dark and stormy. On the road from one season to the next, or one city to the next, or even one thought to the next,  it can sometimes get dark and stormy. I love the latest collaboration shoot with Graham Dunn & Wild at Heart’s Kelley Ash for that reason – I can feel the seasons clicking.

The exciting thing about running a fashion label to the beat of your own drum, instead of following strict seasonal drop dates, is that you can have ideas mid-season and make them happen. We wanted to see what our Desert Wanderer Playsuit would look like as a dress, and while you’re at it why not make the Wild Horses dress in black?!! Yes! So we did, and here it is.

We were lucky enough to rope blogger/model Kelley Ash and Graham Dunn (who were the duo who brought our Desert Wanderer story to life) in again for this mid-season story… we wanted something that could look like a midsummer storm, or hint at the oncoming Fall… we wanted the moments between the moments.

We hope you love this little mid-season infusion, and all the better to drop it on Valentines Day – a few old faves and a few new textures in there to get you through to when we drop our next collection! Enjoy!

Shop the looks HERE.

Rainbow Warrior

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BAHGSU JEWELS LOOKBOOK ‘RAINBOW WARRIOR’
PHOTO + FILM  KEITH KETCHUM
BEAUTY  CHAN HSU
CLOTHES  SHE MADE ME / SPELL & GYPSY COLLECTIVE / ACACIA SWIM
CROWN  WILD & FREE / FLIGHT OF FANCY

Maggie of Bahgsu Jewels, a true little Gypsy, a child of the earth and full of wanderlust, creating more magic for us all. It’s so special to see gorgeous people doing such gorgeous things!

Full look book HERE. Shop collection here.

Eternal Springtime.

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For Love and Lemons Spring14 Lookbook ‘Land of Eternal Spring’
Model Carola Remer @PhotoGenics
Photographer Zoey Grossman
Stylist Ashley Glorioso
Hair/Makeup Ashlee Rose

Loving For Love and Lemons latest smash it out of the ballpark look book ‘Land of Eternal Spring’, shot on location in Guatemala. Full of bold lace, mesh, gorgeous Guatemalan inspired prints and shot amongst gorgeous cobble-stoned streets of a far off village. For the full shoot check their blog here.