LAND DOWN UNDER

Emily Baker at Bondi beach Free People March Campaign 2016 | Spell blog

Emily Baker at Bondi beach Free People March Campaign 2016 | Spell blog

Gemma Ward at the Blue Mountains Free People March Campaign 2016 | Spell blog

Gemma Ward at the Blue Mountains Free People March Campaign 2016 | Spell blog

Gemma Ward at the Blue Mountains Free People March Campaign 2016 | Spell blog

Gemma Ward at the Blue Mountains Free People March Campaign 2016 | Spell blog

Gemma Ward at the Blue Mountains Free People March Campaign 2016 | Spell blog

Bambi Northwood-Blyth in Outback Australia for Free People March Campaign 2016 | Spell blog

Bambi Northwood-Blyth in Outback Australia for Free People March Campaign 2016 | Spell blog

Bambi Northwood-Blyth in Outback Australia for Free People March Campaign 2016 | Spell blog

Bambi Northwood-Blyth in Outback Australia for Free People March Campaign 2016 | Spell blog

Bambi Northwood-Blyth in Outback Australia for Free People March Campaign 2016 | Spell blog

Bambi Northwood-Blyth in Outback Australia for Free People March Campaign 2016 | Spell blog

Free People March 16 Catalogue
Muses Emily Baker, Gemma Ward & Bambi Northwood-Blyth
Photography Greg Kadel
Hair Travis Balcke
Makeup Claire Thomson

We often joke that as a label Free People could be an Australian trapped inside an American body (aesthetically speaking of course) – well with their March Campaign it seems they’re not trapped any more! We spotted a few Free People shoots with some of our fave Aussie muses on the FP insta over the past few months and we’ve literally been hanging out to see the finished product!

Inspired by the Aussie girl, Free People dedicated their March catalogue entirely to our lady-love-land down under, using iconic Aussie muses in gorgeous Aussie locations.

The catalogue said “there’s something unmistakable about an Aussie girl – she excuse an unparalleled positive energy and spontaneous, effortless confidence that only comes from living such a laid back lifestyle,”. We wholeheartedly agree! We have worked with muses from all over the world, but it’s the Aussie ones who steal our hearts every time. The relaxed feel and the way we gel on set is always something special, no matter where you are if you work with Aussies, it somehow can feel like home.