❉ GYPSIANA ❉

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GYPSIANA – SPELL AUTUMN 15 – SHOP THE COLLECTION HERE
Photographer Jennifer Stenglein
Photography assistant Maggie Dylan
Muse Emma Stern Nielsen
Hair Luciana Rose | Makeup Gemma Elaine
Set design Holly McCauley
Styling Isabella Pennefather and Elizabeth 
Briedis
Assistant Mae Hanna & Lily Reed Jones
Film Johnny Abegg
| Music Haley Bonar

Welcome to Gyspiana. A sun-drenched road trip compelled by wanderlust and nostalgia, a journey back to Byron Bay, via 1969…

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You know, we’ve always found it a huge challenge to leave our families and journey to far off places to bring our Spell shoots to life… but thinking back to our Gypsiana shoot, shot locally on the outskirts of Byron Bay, I realise it can be a whole different kind of challenge to stay in your own back yard and face your every day paradise. Sometimes it’s hard to look past your ‘every day’ and see magic…

But luck was on our side – when you have Aussie photographer Jen Stenglein batting for you, even your every day is amplified. She has this way of finding beauty in anything and and anyone. Her spirit on set is is electrifying, literally making you want to air-punch the sky! She had the team holding their breath with excitement and brought a free-spirit out of Danish muse Emma Stern that I don’t think even she knew was there!

When designing this season’s hand-drawn Gypsiana print we looked to the ultimate boho-cowgirl accessory “the bandana” for printspo. It pops in ‘bandana red’, warm pepper hues and seagreen turquoise. Then you have our embroidered Love Child Denim and custom milled Ophelia lace story, both adding to a collection steeped in vintage inspiration and echoing eras gone by.

Watching the waves roll in from the kombi, using an old, crochet blanket to shelter from the early morning sea breeze, that morning, we were all transported to a space and time we could only dream about… we invite you to join us – at GYPSIANA. Shop the collection HERE.