L•O•V•E•L•A•N•D ☮ Spell & The Gypsy Collective mid-season injection.
Photography Jennifer Stenglein
Muse Emma Stern Nielsen
Hair Luciana Rose | Makeup Gemma Elaine
Photography Assistant Maggie Dylan
Set Design Renee McEvoy of Val & Stone
Production Assistant Jeremy Donohoe, Mae Hanna, Lily Reed Jones
Film Johnny Abegg | Music The Family Jordan – Treat Me This Way
Styling + art direction by Spell sisters xx
LOVELAND ~ A far off land where the dusty roads echo the zeitgeist of the 1960s, revolution is in the air and love is in the hearts of the forever young.
As we started styling this shoot, we kept feeling this strong military vibe threading it all together… The dusty canvas tent of the campsite, that camouflage tee that we picked up at the army disposal store, that hand-sewn gypsy flag waving in those chimes of freedom flashing… We kept floating back on memories that were never ours, but memories lived a thousand times through the haunting sounds of Dylan and Joan Baez and that gang – the whispers on the wind, ‘make love not war‘…
I guess it’s all part of that same world away that we seek in raiding our mums’ 60s wardrobes, traipsing barefoot at festivals or arms raised through the sunroof mid-highway on a road trip – freedom. Or standing tall and strong in the fickle world of fashion, fighting for it, waving a flag made of hand-sewn scarves in protest for all those moments you just want to dress the way you dress. If we close our eyes, and allow that paradox, we might just hear the soft guitar strum of Dylan’s anthem blowin in the wind…
LOVELAND is available online now! ☮