LIONESS

Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign 58
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign 58
Spell & The Gypsy Collective Lioness Campaign 58
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign 58
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign 58
Spell & The Gypsy Collective Lioness Campaign
Spell & The Gypsy Collective Lioness Campaign 58
Spell & The Gypsy Collective Lioness Campaign

Lioness.

When designing this collection, dreaming up colour ways, hand-drawing prints and feeling the texture as her fingers danced across different fabrics, Isabella kept coming back to Africa. She envisioned a savanna as the backdrop to the vibrant florals, earthy hues and luxe laces ~ a vast and faraway landscape like the ones she’d seen in her husbands childhood photographs, at his family farm where he grew up near the base of Mt Kilimanjaro in Tanzania. She wanted the pieces to be modern and quintessentially Spell, but sit against a safari setting of old, a dusty canvas tent, ancient suitcases full of old love-letters perhaps, and the sputtering engine of a old Cessna, waiting to carry you away. 

Our two muses Olivia and Marion had an immediate bond and brought the lightness of friendship to our set far from home. The colours and florals, bold and playful brought a carefreeness that’s not often paired with the serious nature of Safari life – a duality we enjoyed turning on its head. But of course you’ll also find the warm. sombre tones that echo the African savanna at sunset and the dusty, neutral tones of dried grasslands as far as the eye can see. 

PEOPLE + PLANET :: Including five swim pieces, almost half of the styles in this collection are made in sustainable fibres. This is something we’re so proud of, but if you’re keeping up with our 2025 vision, and our aim for 100% sustainable fibres we still have far to go. You can see our roadmap over the next six years here.

Lioness, fierce in its beauty, is one of those Spell collections that only comes around once a year – we hope it speaks to you as it does to us, in the gentle whisper of an old friend, calling you home to the mother land.

All styles launching 10am AEST Wednesday 15th May // 5pm PDT Tuesday 14th May

Muwala story launching 10am AEST Thursday 23rd May // 5pm PDT Wednesday 22nd May

Muses Olivia Sang & Marion Pascale
Photographer & Art Director Amberly Valentine
Stylist Lisa Danielle
Hair & Makeup Alet Viljoen
Production We Are The Wild Girls & Mel Carrero
1st AD Sarah Mazey
Styling Assistant Mandy Nash
Photographers Assistant Lauren Hoffman
Runner Conrad Kieser