Spell Mid-Season Lookbook Feb 2014 ‘Midsummer Storm’.
Photography Graham Dunn
Model Kelley Ash @ Q.
H&M Emily Nickrent
Hats by Gladys Tamez Millinery
Special mention to Fluffy the Cat who Kelley believes stole the show.
I read a line once in Neil Gaiman’s The Sandman that went something like ‘it’s always dark between the worlds’ – and I always think about that whenever I’m between seasons and the weather gets confused and dark and stormy. On the road from one season to the next, or one city to the next, or even one thought to the next, it can sometimes get dark and stormy. I love the latest collaboration shoot with Graham Dunn & Wild at Heart’s Kelley Ash for that reason – I can feel the seasons clicking.
The exciting thing about running a fashion label to the beat of your own drum, instead of following strict seasonal drop dates, is that you can have ideas mid-season and make them happen. We wanted to see what our Desert Wanderer Playsuit would look like as a dress, and while you’re at it why not make the Wild Horses dress in black?!! Yes! So we did, and here it is.
We were lucky enough to rope blogger/model Kelley Ash and Graham Dunn (who were the duo who brought our Desert Wanderer story to life) in again for this mid-season story… we wanted something that could look like a midsummer storm, or hint at the oncoming Fall… we wanted the moments between the moments.
We hope you love this little mid-season infusion, and all the better to drop it on Valentines Day – a few old faves and a few new textures in there to get you through to when we drop our next collection! Enjoy!
Shop the looks HERE.