I think one of the reasons we resonate so much with Planet Blue is that they create these completely awe-inspiring lookbooks every week… it’s like having a Vogue/Russh editorial delivered into your inbox every week! Inspiration on tap!
In a perfect world it’s what we’d like to do ourselves – do a shoot a week! Creating magic on a photo shoot is THE most inspiring and creative process! Every shoot we do, we end up designing half a new range in our head as we style it!
Im loving this Norwegian Wood shoot – for some reason I think of a house in the middle of Big Sir… bathing in the early Summer sun, stuck somewhere in the 70s… Peaceful, retro, mellow browns, creams and burnt orange…
Big shout out to ladycrush Zoe Grossman who shot it – stunning as usual ; )