White Dunes ✧ Gypsy Hues
12.05.2014








































































Spell May 14′ Look Book ‘White Dunes, Gypsy Hues’.
Photography and Film by Johnny Abegg | Model Rachel Rutt @ Chic.
Styling and Art Direction Lizzy and Spell of Spell | Styling Assistant Lily Reed Jones
Makeup Ashlea Penfold | Hair Luciana Rose
Set Design & Assistants Renee McEvoy & Mae Hanna
Tribal props sourced from Gypsy River.
Old pawn turquoise & vintage hats from Sarah Humphries private collection | Black Concho hat from Gypsy Stone
Music ‘Midnight Dawn’ by MT WARNING (access Midnight Dawn here)
SHOP THE NEW COLLECTION HERE. (More pieces to drop in coming weeks!)
For our April/May 14 Lookbook our Spell muse takes to a sprawling sand-scape in a far away land, lost in a sea of white dunes and gypsy hues, she explores different shades of light and shadow as the sun tracks across the sky.
With florals reminiscent of some a psychedelic Tuscan garden and a muted python print with shadows of hibiscus, both softened by the snowy-white of vintage crochet lace… throw in some trucker tees, raglans and flannel shirts with brass tipped collars, signature Spell slouchies (they’re back!!), sheer dusters and flowing kimonos that catch the wind as you walk – then style it all back with chunky boots, tribal bits and turquoise bobs and you have Spell Fall 14…
* * *
Shooting this look-book was beyond challenging. Spelly was breast feeding, and I was 6 months pregnant. But with all great challenges, comes great rewards. We were so proud of ourselves, bringing our vision to life amidst the glorious juggle of family life. With my partner Johnny by my side, and Spell’s twin Luciana on hair and Jagger duty… not to mention the little army of incredible assistants from our Spell team… it all came to life the way we’d dreamed. And Rachel Rutt, with her raven locks lashing with the fierce desert winds, shines as our latest muse.
SHOP THE FIRST DROP OF THIS COLLECTION HERE – and keep your eye on insta and facebook, with lots of new pieces dropping throughout May and June!
xx Lizzy and Spelly
Seriously, this is dead set the best look book I have ever seen. Everything about it is perfect and amazing. I kept gasping as I scrolled. WOW, wow, wow. WOW. Well done everyone involved. When can I get those bells?
Amazing photoshoot! Love every single item and the way it’s been styled.
http://craveitnow.wordpress.com/
I am obsessed with every piece! These pictures are amazing!
http://www.loveandclothing.com
I’m absolutely obsessed! Every single image turned out so stunning!
http://www.shygirlloudvoice.com
Wow!! these looks are def. Stunning to say the least!! The Mixture of Texture and color are enhancing and can mold into any season!!!
— Love it!! Great work!!
really the best lookbook ever!!!!!
Completely & Utterly phenomenal! Where is it?? XX
It’s the Stockton sand dunes in Anna Bay NSW :) (I was behind the scenes as a driver)
Oh how I’d love to be the photographer on this set! SO PERFECT YOU GUYS!
Where can i get the black boots? Are they golden goose?
these images are beyond amazing….some of the best I have ever seen. Truly beautiful and inspiring. <3 <3
amazing shoot! makes me want everything!
brilliant, brilliant, brilliant…masterful photo shoot, absolutely magical…I want everything
SAVE YOUR MARRIAGE FROM THE THREAT OF BREAK UP
HILDA
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