48 Hours In Cape Town With @lisadanielle__

Follow us to Cape Town with our girl Lisa Smith and Jamie Green as they spend 48 hours exploring this jaw dropping destination Day 1 ~ We arrived on a beautiful sunny morning to our Villa in Camps Bay! The friendly owners welcomed us and took us to our room, with a beautiful view of […]

March, 07 2019

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A RUSTIC ROMANCE

With a collection that draws inspiration from adventures both real and imagined ~ the Lady Amethyst lookbook transports you to another time. Composed of poetic moments and graceful movements with a nostalgic mood of old-world glamour meets breezy garden party ~ this is the story of a multifaceted muse. On film and through a dreamy […]

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A RUSTIC ROMANCE

March, 05 2019

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#spelltravel to Kenya with @emelinaah

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#spelltravel to Kenya with @emelinaah

Sand and salt, sun and smiles Immersed in untamed beauty, Emily’s images tell a story of slowly awaking to the sun rising, curtains calmly floating in the sea breeze… days spent wandering, and then lazing… evenings of endless lingering light ~ breathing in every moment. We adore Emily’s creative eye ~ from her photographic explorations […]

March, 01 2019

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TRAVEL GUIDE: BYRON BAY

We often get asked about our favourite places around Byron Bay. There are so many we love that we sometimes find it hard to condense them into a single hit-list! This is partly because for such a tiny town, Byron has a disproportionate number of talented people serving up incredible food and coffee, and we’re […]

February, 27 2019

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THE MAKING OF ~ LADY A

Going to Ibiza to shoot is a longtime dream of ours… we have been told by many Spanish friends of ours that this place is like a version of Byron Bay, and that it is SO Spell. We always believed it, but traipsing through the old town and by the coast on a photo shoot […]

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THE MAKING OF ~ LADY A

February, 26 2019

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UNDER THE FIG TREE

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UNDER THE FIG TREE

We gathered under the iconic Fig Tree in the Byron Hinterland for a long lunch shared with our fellow local creators to celebrate the Hello May 2019 Real Wedding Special Launch. We knew this event was going to be pretty special from the moment the pink envelopes arrived to Spell HQ. Inside was a luxe […]

February, 19 2019

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GALENTINES ~ BEACH PICNIC

Beach Picnic ~What we like to call our version of the welcome wheel. When some of our fav ladies came to town, we gathered our girlfriends for a beachside picnic to welcome Helen Owen and Sara of @collagevintage to our home. Our Lulu always creating special spaces for us to share stories, sip on champagne […]

February, 15 2019

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COUPLES WHO INSPIRE

We chatted with three inspiring coupleson what it’s like to work together. From how they met, where they find their inspiration,to their travel wish lists and more.Read their love stories… Our girl @lisadanielle_ + @oh.so.mellowThe married duo behind the lens and styling of our latest Spell campaign,and so much more… Talk us through your love […]

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COUPLES WHO INSPIRE

February, 14 2019

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LADY AMETHYST

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LADY AMETHYST

Lady Amethyst Feb 2019 Muse Vanessa BreuerPhotographer Jamie GreenHair and makeup Lauren BuckleyStyling Lisa SmithProduction Mel CarreroProduction assistants/local production Adam Ings @ Film PlusFilm by Lahcen Mellal Here’s the thing about motherhood, and I’m sure any mother can testify – there’s this magical softening that happens when you are becoming a woman ; vulnerability, humility […]

February, 11 2019

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DIY: Beeswax Wraps

August, 22 2017

WILD THING

November, 04 2018

MAISIE & THE MUSE

March, 17 2019

DIY: Plastic Free Pantry

November, 18 2017