Maisie & The Muse ~ Spell March ’19
Forever fascinated with the concept of the artist and the muse, so too Maisie & The Muse explores this beautiful, age old relationship. From the Renaissance painter (think Botticelli roaming the streets of Florence to find his Birth of Venus muse…) to the modern day songstress or designer searching the ages for beings of style and beauty ~ the all-encompassing, intoxicating visions that can come from the sway of someone who just strikes that chord.
Maisie & The Muse evolved into an Italian love story of friendship in our campaign, where two friends travel and they in turn are each other’s muse. Capturing memories and moments in a foreign city, building their list of visited cities, their photo albums and collecting treasured heirlooms…
The city of Florence was the perfect pairing with this story, a birthplace of many legendary artists, who in turn were inspired by their muse that drove them to create iconic artworks that are flocked to from all corners of the globe. The creativity and brilliance weaves through the city and perfectly matched this collection of so many details.
The collection is more playful than most, and we’ve delved into some new statement silhouettes, we played with new fabrics, embellishments and shapes. We got carried away with details, frills, fringing and tassels. But we also paired it back with our most neutral animal print to date in some really wearable everyday shapes.
In a way that an artist paints, or a photographer shoots, we design with a muse in mind, and this collection is an ode to that muse, a daring soul, unbridled romantic, theatrical and whimsical at heart… we hope you love it as much as we do!
Maisie & The Muse launching Thursday 21st March 10am AEDT, Wednesday 20th March 4pm PDT
Muse Lauren Visser
Styling & Muse Lisa Smith
Photographer Jamie Green
Makeup Ilaria Borgioli
Hair Felicita Boccardi
Production Mel Carrero
Film by Lahcen Mellal
Film Edit by Johnny Abegg
Fixer Lino Ruggiero & Antonio Persico